What is HCL Unica?

Unica is a brand within HCL software, a part of HCL Technologies comprising multiple Enterprise Marketing Management components. It was formerly a brand within IBM. HCL acquired Unica as a part of $1.8 billion purchase of select IBM products.

What is campaign in Unica?

Unica Campaign is the advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking.

What is Unica developer?

Naperville, IL 60563. Job Description. OPERATIONS DEVELOPER (UNICA ANALYST) Allant is a rapidly growing marketing & advertising services company that supports Fortune 500 advertising clients and media firms including TV & online video publishers and distributors.

What is a campaign overview?

At the top of a campaign’s record, the overview section provides pertinent details, including its description, ID, dates, goal, and other information. Description. To quickly identify a campaign, its description appears as the full name at the top of its record.

What Unica delivers?

Unica Deliver is a reliable, scalable and seamlessly integrated digital messaging solution, providing timely and personalized communications across channels including Email, SMS and more.

What should a campaign overview include?

At the top of a campaign’s record, the overview section provides pertinent details, including its description, ID, dates, goal, and other information. To quickly identify a campaign, its description appears as the full name at the top of its record.

What is the full meaning of Unica?

Rating. UNICA. The Association of Caribbean Universities and Research Institutes.

What is IBM Unica campaign?

IBM Unica Campaign (IBM Campaign) is hosted on behalf of clients, to provide access a customer and prospect data for the purpose of marketing and service campaigns. Generally the tool is used by either analytics team who have a core understanding of data OR marketers who are using pre-built pre-defined campaign segments.

What is unicaisback?

#UNICAisBACK with the most comprehensive marketing platform to date. 4 NEW MODULES – Unica Deliver, Unica Journey, Unica Link, Unica Discover, to provide end-to-end, goal-based marketing capabilities.

What is IBM campaign?

IBM Campaign is a tool for enterprise organisations with large and complex data content, with the introduction of IBM Marketing Cloud (dubbed Unica Lite) this will allow access to the power of this tool to smaller organisations. To use a previous reviewers comment “It’s VERY involved.

What are the 4 new Unica modules?

4 NEW MODULES – Unica Deliver, Unica Journey, Unica Link, Unica Discover, to provide end-to-end, goal-based marketing capabilities.